Warning Issued as Kiki Challenge Leads to Road Injuries

Drivers are being warned about the latest viral dance craze, which has seen a number of young people taken to hospital with serious injuries.

The Kiki challenge, which takes its name from a song by the musician Drake and was popularised by Instagram comedian, Shiggy, sees a car passenger disembark and dance alongside the moving vehicle. As well as the danger posed to the dancer by being on the road, the driver is also tasked with filming the challenge, drawing their attention away from the road and other road users.

Of course dancing alongside a travelling car is incredibly dangerous, and has unsurprisingly led to a number of very serious injuries. The worst case so far has seen a teenager in Iowa, USA, rushed to intensive care with a skull fracture and bleeding on the brain, while police in Mumbai are threatening those attempting the Kiki dance challenge with custodial sentences.

Andy Burrows, the NSPCC's associate head of child safety has reached out to parents about the dangers of the Kiki craze: “It’s common for children to want to join in with the latest trends they see online and to want to imitate celebrities.

“Taking part in this challenge involves being helped by an adult or teenage driver to drive alongside and film. Given the clear risks involved, we’d urge parents and young drivers not to encourage this trend.”

News outlets around the world have started to condemn the trend. The hope is that increased awareness amongst parents will see them discouraging their children from attempting or filming the challenge, lowering injury rates.

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